A global pharmaceutical company brings together around 800 people from its marketing and sales teams for its annual kickoff event. VI manages the full event technology setup for this recurring internal corporate event, including the event app, Cvent registration, Cvent OnArrival check-in, hotel contingent management, onsite IT support, event reporting and budget tracking. Instead of managing several separate vendors and platforms, the client works with one team that owns the operational and technical layer from start to finish.
An annual kickoff of this size is not difficult because of one single platform or one single process. It becomes complex because everything depends on everything else.
Registration data needs to connect with check-in. The event app needs to show the right agenda, speaker information, maps and updates. Hotel bookings change until shortly before arrival. Onsite questions need to be solved quickly. After the event, the client needs clean reporting across attendance, app usage and hotel data.
If those parts sit with different providers, the internal event team ends up managing the gaps between them. They need to chase updates, align vendors, check data and make sure nobody assumes that someone else is taking care of the handoff.
The client wanted a simpler model: one partner who understands the event, owns the setup and can coordinate the operational and technical layer from start to finish. That is the role VI takes on each year.
The event runs on Conference Compass, Cvent, MICEportal and Cvent OnArrival. Each platform has a clear role. The value for the client comes from how they are managed together.
VI hosts and configures the event app in Conference Compass. The app includes the programme, speaker information, venue maps, updates and the QR code attendees use for check-in. Attendees do not need to switch between different tools to find their arrival information. The QR code is available directly in the app.
Check-in is handled through Cvent OnArrival. When attendees arrive, the app QR code is scanned and the attendance status is captured immediately. This gives the onsite team and the client a live view of who has arrived and how attendance develops during the event.
Registration runs through Cvent. VI supports the registration setup, monitors data quality and ensures that the attendee data connects properly with the onsite check-in process.
Hotel contingent management runs through MICEportal. VI manages the room block, tracks bookings, coordinates hotel nights and handles the changes that naturally build up before an event with several hundred attendees. The client does not need to manage hotel logistics as a separate workstream. It becomes part of the same operating model.
During the event, VI provides onsite IT support and a technical helpdesk for attendees. The team handles event app questions, check-in issues, connectivity topics and technical requests from the event team.
At this scale, a technical issue quickly becomes an event issue. If check-in slows down, if an attendee cannot access the app or if an urgent update needs to go out, the team solving it needs to understand more than the software. They need to understand the agenda, the venue, the stakeholder setup and the pressure of the moment.
Because VI has supported the event across multiple editions, that context is already there. The team knows the event, the systems and the usual pressure points. This makes onsite support faster, calmer and more useful for the client.
After the event, VI prepares the relevant reports across the connected setup. This includes attendance data from Cvent OnArrival, app engagement from Conference Compass and hotel reconciliation from MICEportal.
The client receives one clear view instead of having to pull information from separate systems and combine it internally. They can see how the event performed, how attendees moved through the process and how the hotel contingent was used.
Budget tracking is also part of the scope. VI keeps an eye on costs during the planning phase and flags changes early. This gives the client better visibility before small variances become bigger problems.
The recurring nature of the project is a major part of the value. Each year does not start from zero. The same team brings back knowledge from the previous edition, improves the setup and reduces the amount of onboarding the client needs to do again.
The main benefit is relief. VI takes over the operational and technical layer that would otherwise sit across several providers and several internal workstreams. The client can focus on the programme, content, speakers and attendees while VI manages the event app, Cvent registration, hotel coordination, onsite IT support, event reporting and budget tracking.
The relationship works because VI is not only technical. The team understands how events work in practice. A platform decision can affect check-in. Hotel changes can affect communication. Onsite support only works well when it is close to the event team. That combination is what makes VI feel less like an external vendor and more like an extension of the client's own event management team.
If you're coordinating multiple vendors for a recurring corporate event and spending more time managing the handoffs than the event itself, talk to us about what a single-team event technology setup looks like.
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